The web only made up 5% of total sales in Q2, but accounted for 46% of growth across all channels at vitamin manufacturer and retailer NBTY. The company’s direct response and e-commerce business processed 1.4 million orders.
Vitamin manufacturer and retailer NBTY Inc. turned in healthy web sales for the second quarter.
For the past year, NBTY, No. 148 in the Internet Retailer Top 500 Guide, has been rolling out new e-commerce technology and working to convert more direct mail shoppers to the web.
The effort is paying off. In the second quarter NBTY’s web sales rose by 64% to $28.3 million from $17.3 million in the prior year. In comparison, same-store sales in North America declined by 4% while total revenue grew by 4.7% to $532.5 million for the second quarter ended March 31 from $508.4 million in the prior year.
The web only made up 5% of total sales in Q2, but accounted for 46% of growth across all channels. Also in the second quarter, NBTY’s direct response and e-commerce business processed 1.4 million orders. “We continue to make investments in our infrastructure and remain well positioned to quickly adapt to meet the challenges of industry segment changes,” says NBTY CEO Scott Rudolph.