April 29, 2008, 12:00 AM

Consumers searched for tax help as April 15 loomed

Intuit’s Turbo Tax software was the most searched-for product in March, according to Nielsen Online. Wal-Mart and Home Depot topped the list of retailer searches.

Katie Evans

Managing Editor, International Research

With the April 15 deadline for filing taxes fast approaching, nearly 700,000 consumers searched the Internet in March for help, seeking the popular software Turbo Tax from Intuit Inc., according to data provided to Internet Retailer from Nielsen Online’s MegaView Search Custom Data. The MegaView Search data is based on tallies from 58 search engines. Other popular searches for retail products included “furniture,” with 570,000 searches, and the ever-popular “flowers,” with 494,000 searches.

Wal-Mart topped the list of retailer searches in March, being searched more than 4.2 million times, Nielsen Online says. Next came Home Depot, with more than 2.5 million searches, and Target, with just under 2.5 million searches.

Following are the top 10 lists for product and retailer searches in March:

Top 10 retail product searches

1) turbo tax, 698,000
2) furniture, 570,000
3) flowers, 494,000
4) wii, 474,000
5) corn planter, 392,000
6) dell laptops, 329,000
7) shoes, 318,000
8) guitar hero, 309,000
9) ipod, 278,000
10) wedding dresses, 255,000

Top 10 retailer name searches

1) walmart, 4,250,000
2) home depot, 2,566,000
3) target, 2,496,000
4) best buy, 2,368,000
5) lowes, 2,216,000
6) amazon.com, 2,174,000
7) sears, 1,845,000
8) circuit city, 1,313,000
9) walgreens, 983,000
10) qvc, 961,000

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