April 16th, 2008: Vancouver, B.C. -- HealthPricer Interactive (TSX.V ~ HPC), a leader in online product search and comparison shopping for healthcare products, today announces it has selected DoubleClick Performics, the performance marketing division of DoubleClick Inc. (now owned by Google), to provide visitors to www.healthpricer.com and partner MarketPlaces with product offers from even more big brand retailers, including Target, GNC, Active Forever, Barnes & Noble, FootSmart and Folica.
“This is the third merchant aggregator, along with Commission Junction and Linkshare that we have added to our merchant network” comments Chris Neufeld, Director of Merchant Development, HealthPricer Interactive. “We chose Doubleclick Performics for the high standard of quality feeds they deliver and the excellent range of big brand stores they represent.”
HealthPricer has direct agreements with roughly half of the merchants in its merchant program, while the other half work with HealthPricer through the three merchant aggregators. Adding DoubleClick Performics will result in a 10% increase in the number of trusted healthcare and beauty merchants in HealthPricer`s merchant program.
“We focus on providing a quality consumer experience and growing our reputation as the trusted health product search and comparison shopping source online,” comments Michael I. Brown, President and CEO, HealthPricer Interactive. “As such we are extremely selective in the merchants we have relationships with and the merchant aggregators we choose to work with. DoubleClick Performics met our quality guidelines and criteria, so we`re very pleased to add selected merchants from their roster to bring even more competitive product offers for consumers to choose from at www.healthpricer.com and our MarketPlace partner sites: QualityHealth, HealthCentral, Healthline and RightHealth.”
About HealthPricer
HealthPricer Interactive Limited (HPC) is a leader in vertical product search for consumer health and beauty products. Led by a team of e-commerce veterans, the company has created the search industry`s first normalized health Consumer Packaged Goods database. This database forms the underlying foundation for its award winning vertical product search and comparison shopping site: www.healthpricer.com and partner Marketplaces’, including:
• http://marketplace.healthline.com
• http://marketplace.qualityhealth.com
• http://marketplace.healthcentral.com
• http://marketplace.righthealth.com
Working with trusted online health merchants, HealthPricer uses proprietary technologies to force merchant product information to conform to industry standard categorization and naming conventions. The HealthPricer search engine ensures hundreds of thousands of merchant offerings reflect the exact product names – connecting product browsing to buying in a more meaningful way.
Subsequently, the HealthPricer comparison shopping site is the most convenient way for consumers to search for and perform side-by-side comparisons of health and beauty products based on price, brand and other health-related attributes. HealthPricer counts recent accolades from top health and online marketing associations to its credit, including 2007 Outstanding Web Site Award, W3 Award, WWW Health Award 2007, Platinum eHealthcare Leadership Award and the AltSearchEngines Top 100.
This optimized consumer shopping experience has reciprocal benefits to advertisers. The HealthPricer database monitors and collects information on the browsing and purchasing behavior of millions of consumers using the HealthPricer search engine. This business intelligence provides insight and more effective ways for manufacturers, merchants and health services to tie advertising to relevant search.
The TSX Venture Exchange has not reviewed, and does not accept responsibility for the adequacy or accuracy of the content of this news release.
For further information, please contact:
For media:
Asa Zanatta
Tel: 604 408 1389/604 724 7755
azanatta@spiritcommunications.ca
For investors:
Michael I. Brown CEO
Tel: 604 301 0221 ext.120
mbrown@healthpricer.com
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