April 16, 2008, 12:00 AM

Lumber Liquidators nailing online shoppers in the United Kingdom

The weak U.S. dollar may keep American tourists away from Europe, but not Lumber Liquidators. The flooring retailer is launching a microsite aimed at online shoppers in the United Kingdom.

Bill Briggs

Senior Editor

The weak U.S. dollar may be keeping American tourists away from Europe, but not Lumber Liquidators.

The chain retailer, No. 263 in the Internet Retailer Top 500 Guide, in March launched LumberLiquidators.com/UK as the first step in building an online retailing program in the United Kingdom and the rest of Europe.

LumberLiquidators.com/UK features a currency converter and e-mail tracking program that will send buyers weekly updates as their order is processed and shipped from the retailer’s U.S. fulfillment centers to the U.K. Lumber Liquidators also added another tool that lets shoppers calculate their flooring dimensions in meters. An introductory marketing offer features free international shipping through May. “With the American dollar at a historic low, this is a great value for U.K. shoppers,” says Lumber Liquidators founder Tom Sullivan.

It will take between four and eight weeks for Lumber Liquidators to process the order, assemble the flooring materials and ship it overseas for final distribution through a U.K. warehouse, Sullivan says.

By keeping the microsite as a part of LumberLiquidators.com, shoppers in the U.K. will be able to use other advanced features and functions such as customer product reviews and Flooring 101, an educational page that covers the basics of choosing and installing flooring. It includes a searchable glossary of flooring terms and installation guidelines to teach shoppers more about available products.

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