Advanced Reporting Functionality Enables Users Of All Levels To Effectively Monitor, Track, and Report On Online Consumer Research and Shopping Patterns
New York, NY – April 10, 2008 – WebCollage, a leading content exchange for manufacturers and their business partners, today announced enhanced reporting capabilities to fulfill the unique requirements of multiple user roles. WebCollage’s robust reporting systems effectively gather data regarding consumer online research, and generate reports in versatile formats – such as a Web GUI, scheduled emails, and Excel - to manufacturers and retailers helping them optimize how they market their products.
Manufacturers and their business partners require constant access to detailed information so they can proactively respond to the dynamic behavior of online consumers. WebCollage’s integrated reporting systems track essential product research and shopping activity like how many consumers view product information, which pages they visit most often, and how much time they spend on each page. This information is then disseminated to business users via distinct reporting mechanisms designed to meet their unique analysis requirements: dashboards, detailed metrics and KPIs; executive reports and scorecards; and raw data. Executives can review high-level summaries to quickly measure trends in online traffic, monitor partner launch schedules, and identify top researched products and top pages, while business analysts may select reports featuring more detailed metrics pertaining to content usage across multiple partner sites.
“As consumers rely upon the Internet to conduct product research and shop online, users of multiple levels throughout a manufacturer’s organization – from executives to analysts – require the necessary reporting capabilities to transform their online sales data into meaningful information,” said Jed Alpert, Vice President of Marketing for WebCollage. “Providing our customers with the knowledge of how shoppers are interacting with their products gives them the competitive advantage to strategically transform general product interest into sales.”
With WebCollage’s enhanced tracking and reporting systems manufacturers are empowered to accurately measure the validity of their online merchandising efforts. Comparative metrics reports demonstrate performance activity, such as click-through-rates from promotional content to sales, within a customizable date range. Per-Product reports identify the products generating the most interest, page views, and visits, then ranks each accordingly. Custom tracking is also available so manufactures can define specific data they want to track.
“WebCollage’s flexible reporting systems provide manufacturers and their business partners with direct access to relevant data so they can effectively analyze consumer research habits,” Alpert added. “Providing our customers with a broad range of customizable analytics further enables them to better view and understand the effectiveness of their current online marketing efforts, and make adjustments to promotional campaigns in development. Moreover, our analytics can easily be integrated into any third-party reporting application for easy, holistic reporting on customers’ entire online experience. ”
About WebCollage, Inc.
WebCollage is the leading content exchange for manufacturers and their business partners -- retailers, VARs and distributors. Using WebCollage`s patented, turnkey solution, manufacturers can extend their Web product marketing content to all of their business partners and address the challenge of how to optimize the selling and marketing of products via the Web. WebCollage benefits manufacturers and business partners alike with measurable bottom-line results including higher conversion rates and larger overall order sizes.
Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit:www.webcollage.com or call 1.212.563.2112.
Dennis O’Connor (for WebCollage)
(781) 530-3700; cell: (781) 883-5109