April 9, 2008, 12:00 AM

Drugstore.com dives deeper into health care provider content

Drugstore.com is adding more health-related content to its e-commerce site. The company has a new arrangement with HealthCare.com to list more than 1 million providers in 120 categories.

Drugstore.com continues to add deeper content to its e-commerce site.

In March, Drugstore.com, No. 35 in the Internet Retailer Top 500 Guide, signed a content deal with HealthCare.com Inc. whereby Drugstore.com will include more than 1 million health care providers in 120 categories on its web site.

Visitors to Drugstore.com can click on categories and search for medical specialists and health care facilities. Visitors can also search by a specific health insurance plan and calculate the distance to a provider’s facility from their home or office.

“We are always looking for new ways to provide service and convenience in addition to competitive prices,” says Drugstore.com director of pharmacy services Arvin Marchel. “This medical provider search solution is an important addition to services we already offer such as the drug information database, drug interaction checker and ‘ask your pharmacist.’”

The deal with HealthCare.com, a health care provider search platform, is Drugstore.com’s second major content deal in recent months. In February Drugstore.com also established a content relationship with HealthPricer Interactive, an online product search and comparison shopping service for health care products.

“We expect this agreement will drive highly qualified traffic to our site and increase our conversion rates,” says Drugstore.com vice president of pharmacy services Ron Kelly. “As HealthPricer expands its syndication network we expect to continue to reap the rewards of reaching millions of e-health consumers on a monthly basis.”

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