April 1, 2008, 12:00 AM

Snapfish leads large e-retailers in conversion rates, study says

Snapfish, the online photo products and services retail site, led all high-traffic e-retailers in February with a visitor-to-sales conversion rate of 17.4%, followed by Vistaprint, ProFlowers and Lands’ End, Nielsen Online reports.

Katie Evans

Managing Editor, International Research

Snapfish, the online photo products and services retail site, led all high-traffic e-retailers in February with a visitor-to-sales conversion rate of 17.4%, followed by Vistaprint, at 16.8%. ProFlowers and Lands’ End tied for third at 15.2%, Nielsen Online says in its MegaView Online Retail report.

The report covers online retailers with a minimum of 500,000 unique visitors in February. (Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited.)

Other online retailers among the top 10 in February conversion rates:
L.L. Bean, 14.7%
Lane Bryant, 14.7%
HSN.com, 14.6%
1800Flowers.com, 14.2%
eBay.com, 14%
Blair.com, 13.8%.

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