March 31, 2008, 12:00 AM

Rich media provider PointRoll expands management staff

To address strong demand for rich media technology used in online advertising, PointRoll has appointed three vice presidents for business development, product management and sales, the company says.

Katie Evans

Managing Editor, International Research

To address strong demand for rich media technology used in online advertising, PointRoll has appointed three vice presidents for business development, product management and sales, the company says.

PointRoll, a wholly owned subsidiary of Gannett Co. Inc., provides rich media applications such as streaming video, instant e-mail links and customer polling tools to make online banners ads more interactive. "The rich media industry is growing at a rapid pace and changing daily," says CEO Jason Tafler. "As we grow with it, we are constantly innovating while working very hard to stay true to our core competencies, delivering the best products with the service to match. Doing that requires diligence and scrutiny in building a team of the very best in the industry."

The company has appointed Max Mead, a former chief operating officer with San Francisco-based Green Living Media LLC, as vice president of business development and strategy, responsible for identifying new markets, products, services, channels and technologies, and developing strategic alliances. He will also work with parent Gannett on investment and acquisition opportunities.

PointRoll named Sanjiv Karani as vice president, global product management and innovation. Karani formerly served as executive director of product management and innovation at Convergys Corp.

Dea Lawrence has been appointed regional vice president of western sales, responsible for the management and expansion of the company’s West Coast sales team and developing relationships with advertisers and ad agencies. Prior to joining PointRoll, Lawrence was vice president of sales for the Variety Online Group.

PointRoll’s clients include Sears Holdings Corp., CVS Corp. and McDonald’s Corp.

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