March 31, 2008, 12:00 AM

Former firstStreet marketing director launches e-commerce firm

Daniel Yonts, former Internet marketing director at firstStreet, which sells products for older consumers online and by catalog, has launched PayingAttention.net to provide a turn-key e-commerce platform for new e-retailers.

Katie Evans

Managing Editor, International Research

Daniel Yonts, former Internet marketing director at firstStreet, which sells products for older consumers online and by catalog, has launched PayingAttention.net to provide a turn-key e-commerce platform for new e-retailers.

“One of the things lacking in the online retailing industry is an overall strategic type of consulting,” Yonts says. “That’s what I offer with technology that helps retailers get online fast but also helps them manage things once they get online.”

Yonts has developed his e-commerce platform mostly with XML and Ajax technologies, which allows most processing to take place in a site visitor’s web browser. Although the server side of the platform was developed in Microsoft Corp.’s .Net technology, Yonts says he can modify it for other technology platforms and is making the source code available. His price starts at about $25,000, plus monthly fees for customization services.

Yonts says he has designed his platform to easily integrate with the latest merchandising and marketing applications, such as YouTube.com videos that can run next to product page links. A working example of his platform is available at BigMaybe.com, a test site that functions as an e-commerce site linked with Amazon.com and other e-retailers.

FirstStreet, which sells on the web at firstStreetOnline.com, is No. 384 in the Internet Retailer Top 500 Guide and a unit of TechnoBrands Inc.

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