Yes, said ChannelAdvisor CEO Scot Wingo this morning in his keynote address at the annual ChannelAdvisor Catalyst conference in Las Vegas.
Amid gloomy economic forecasts consumers seek deals online and off
54% of U.S. online consumers surveyed last month say they would decrease discretionary spending in a recession and 43% say they would only buy nonessential items at a discount or on sale, according to a recent survey.
Managing Editor, International Research
If a recession hits, 54% of U.S. online consumers say they would decrease discretionary spending and 43% say they would only buy nonessential items at a discount or on sale, according to a Harris Interactive survey last month for online coupon site RetailMeNot.
56% say they look for discounts and coupons online, the same percentage as seek out deals in store, but more than look for bargains in direct mail pieces and catalogs (46%), discount books (38%), outlet malls (24%) or television (18%). 37% say they would use coupons and discount codes more often during a recession, including 43% of women and 31% of men.
52% say they have used coupons or discount codes online, including 64% of the college graduates surveyed and 61% of those with household incomes above $75,000.
27% say that when they are online they are “actively involved in sharing insights, tips and/or reviews with other users.” This group skewed toward lower-income consumers, with 30% agreement from those with incomes below $35,000, 32% of those with income between $35,000 and $49,900, 26% of those in the $50,000 to $74,900 range and 25% of those above $75,000. Parents are more likely to be social shoppers, the survey suggests, with 34% agreement with this statement among adults in households with children, compared with 24% of those with no children at home.
Harris Interactive surveyed 2,471 adults Feb. 13-15.