March 28, 2008, 12:00 AM

Multi-site e-retailer CSN Stores grows sales by 85%

With more than 200 niche web sites selling home furnishings ranging from wall art and woks to waterbeds, CSN Stores grew sales by 85% last year to more than $200 million, the retailer says.

Katie Evans

Managing Editor, International Research

With more than 200 niche web sites selling home furnishings ranging from wall art and woks to waterbeds, CSN Stores Inc. grew sales by 85% last year to $202 million, up from $109 million in 2006, the retailer says.

CSN Stores, No. 107 in the Internet Retailer Top 500 Guide, is continuing to explore new merchandise categories for presenting on individual web sites, says Eric Klose, vice president of marketing. “We continue to identify categories we feel are underserved on the Internet,” he says.

With 500 employees at its Boston headquarters, the retailer maintains a staff of about 150 customer service reps who gather information from customers on what they like to shop for online. Combined with surveys and outside market research, the direct feedback from customers is shared among CSN’s merchandising and technology staff to help them evaluate potential new additions to the retailer’s assortment, Klose says.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement