March 28, 2008, 12:00 AM

How the iPhone could boost m-commerce

A survey by Viewpoints.com found that 48% of iPhone users frequently use their iPhones to look up specific information online, compared to 5% of other cell phone users. And 45% of iPhone owners use their phones to browse online, compared to 6% for users of other cell phones.

Is the iPhone more web-friendly than other web-enabled cell phones, or are iPhone users just more web-savvy?

Either way, with a new shopper poll showing that iPhone owners use the devices for more online activities than do owners of other web-enabled cell phones, the success of Apple Inc.’s mobile phone could prove to be one more factor nudging more consumers toward m-commerce.

A survey by Viewpoints.com, a rating and review site, found 48% of iPhone users frequently use their iPhones to look up specific information online, compared with 5% of other cell phone users. And 45% of iPhone owners frequently use their phones to browse online, compared with only 6% of users of other brands of cell phones.

The surveys didn’t ask cell phone users if shopping was one focus of their phone-based researching and web browsing activities, but Viewpoints Network CEO Matt Moog says it’s a safe bet that it is.

“Our research shows that the iPhone is seen more as an extension of a computer than it is of a phone,” he says. “People are comfortable doing just about anything on these phones that they would do on their computer, like booking travel arrangements-and making purchases.”

mary@verticalwebmedia.com

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