Popular Clothing Manufacturer to Leverage ListManager’s Robust, Extensible Framework
To Enhance Its E-mail Marketing Campaigns
EMERYVILLE, Calif. (March 27, 2008) – Lyris, Inc. (OTCBB:LYRI), a leading marketing technology company, today announced that American Apparel has selected Lyris ListManager as its e-mail marketing solution.
American Apparel, a vertically-integrated manufacturer, distributor and retailer of branded fashion basic apparel, is implementing ListManager, the premier marketing software for creating, sending and tracking e-mail campaigns, to execute its global newsletter program aimed largely at its age 18-30 customer demographic. The American Apparel campaign will encompass 300,000 subscribers worldwide, localized by market.
For American Apparel, ListManager’s support for easy modification, configuration and integration was an important requirement. The company already had a proprietary list management system in place, but needed an e-mail solution that would be flexible enough to use its existing data structures, but powerful enough to manage American Apparel’s complex list marketing needs. As an installed solution, ListManager can be integrated seamlessly into current database infrastructures, providing clients with an expedient, scalable and secure environment for managing their e-mail marketing campaigns.
“When we embarked upon the search for an e-mail marketing solution, we knew that Lyris was a leader in the market and certainly a top consideration,” said Charles DeLauder, Web Technology Manager at American Apparel. “Lyris gave us the advantage of an installed solution. By hosting ListManager in-house, we are able to leverage our mature IT facilities to improve deliverability and reduce overall costs. The rich tracking and powerful content customization features have been able to increase relevancy and online sales accordingly.”
“We’re thrilled that American Apparel has chosen ListManager as its e-mail marketing solution,” said Blaine Mathieu, SVP of Marketing, Lyris Inc. “Being an accomplished digital marketer, American Apparel will make full use of the application’s powerful toolset that includes full database integration, audience segmentation, content personalization, automated bounce handling, open detection and click-through tracking.”
ListManager is now integrated with ClickTracks, the award-winning Web analytics program, to give clients a more comprehensive view of their customers’ behavior, including how subscribers interact on company Web sites. In addition, clients can create new user segments based on the results of this Web analytics data and automatically populate the segments into ListManager for subsequent e-mail targeting.
Lyris ListManager provides digital marketers of the 21st century with the tools they need to maximize their e-mail marketing programs, from content creation to campaign building to reporting and tracking. More than 5,000 companies use ListManager to build and manage their in-house e-mail lists, as well as to create, send and track their e-mail marketing campaigns.
About Lyris, Inc.
Lyris, Inc., (OTCBB:LYRI.OB), formerly J.L. Halsey, is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. The company offers marketers an integrated technology platform through its Lyris HQ product and point solutions including ListManager, EmailLabs, ClickTracks, BidHero, Sparklist, Hot Banana and EmailAdvisor. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing e-mail marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyrisinc.com, www.lyris.com, www.emaillabs.com, www.clicktracks.com, www.hotbanana.com and www.sparklist.com. The company is based in Emeryville, Calif.
Director, Corporate Communications
Edge Communications, Inc.