March 26, 2008, 12:00 AM

The Internet makes ‘Toughest Jobs in America’ contest easy

WorkingPerson.com and Wolverine shoes are using the web to gather entries for their jointly developed contest seeking the toughest jobs in America.

WorkingPerson.com and Wolverine World Wide Inc. are running a contest to find the toughest jobs in America. In keeping with the ballooning popularity of social networking, entrants will submit videos or photos and descriptions of their labors to the Working Person e-commerce site and visitors will pick the winner from finalists chosen by the sponsors.

The winner will have a video featured in a future WorkingPerson.com commercial and receive a complete “work-wear makeover” valued at more than $1,000 courtesy of Wolverine, maker of footwear, apparel and accessories.

“From steel mills to construction sites, from firefighters to nurses, we recognize and honor the people doing the work that keeps America running,” says Eric Deniger, CEO of Working Person’s Store. “The toughest jobs competition gives people an opportunity to send us a video or photo and tell us about what they do and why it’s important.”

AVID Commerce is supplying the technology needed to manage the videos and photos along with the infrastructure that will enable consumers to vote in a secure online environment, Deniger says.

WorkingPerson.com, No. 449 in the Internet Retailer Top 500 Guide, and Working Person’s Store are part of WPE Holdings Inc. AVID Commerce, a provider of technology and online marketing services, is a wholly owned subsidiary of WPE Holdings.

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