March 21, 2008, 12:00 AM

Lowe’s and The Home Depot make strides in online traffic

32% more online shoppers visited Lowe’s and 15% more trekked to The Home Depot last month compared to a year earlier, according to Nielsen Online. However, eBay still led the pack in online traffic to home and garden sites.

Katie Evans

Managing Editor, International Research

Lowe’s and The Home Depot made significant gains in web traffic to their home and garden sites in February. 32% more online shoppers visited Lowe’s and 15% more trekked to The Home Depot last month compared to a year earlier, according to Nielsen Online. However, eBay still led the pack in online traffic for home and garden e-retailers with 10.8 million unique visitors, 8% less than a year ago, but still tops in the category.

The top 10 online home and garden shopping destinations in February with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online were:

  • eBay home, 10.81, 11.69, -8%

  • The Home Depot, 10.62, 9.22, 15%

  • Lowe’s, 8.1, 6.13, 32%

  • Home Shopping Network, 3.63, 3.42, 6%

  • eBay Crafts, 3.63, 3.79, -4%

  • IKEA, 2.89, 1.71, 69%

  • AOL Home, 2.59, .90, 187%

  • Pottery Barn, 2.23, 1.76, 26%

  • Linens ‘n Things, 2.01, 1.61, 25%

  • Jo-Ann.com, .19, .16, 16%

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data.

By length of visit, the top 10 home and garden sites in February (hours:minutes:seconds), according to Nielsen Online, were:

  • LTD Commodities, 0:22:22
  • Collections Etc., 0:21:23
  • The Pampered Chef , 0:20:02
  • BrylaneHome, 0:19:26
  • Home Shopping Network, 0:17:59
  • Harborfreight.com, 0:13:47
  • Lionbrand.com, 0:12:05
  • IKEA, 0:11:33
  • Lowe’s, 0:11:05
  • Ashleyfurniture.com, 0:9:57

The top 10 advertisers in terms of online ad impressions (in millions) last month, according to Nielsen data, were:

  • Sears Holdings Corp., Sears, 178.71

  • Fortune Brands, Inc., Moen, 82.76

  • Sub-Zero Freezer Co. Inc., Wolf Appliances, 81.59

  • Minnesota Mining and Manufacturing Co., 52.39

  • The Clorox Company, Clorox, 41.47

  • The Clorox Company, Glad, 15.47

  • Masco Corp., Brizo, 14.65

  • Sears Holdings Corp., Hard Goods, 10.01

  • The Proctor & Gamble Co., Bounce, 8.65

  • The Proctor & Gamble Co., Tide, 8.37

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