Aéropostale Targets Teens More Effectively with Coremetrics

Coremetrics Enables Fashion Retailer to Optimize Online Marketing Spend

SAN MATEO, Calif., March 19, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Aéropostale, Inc. has selected Coremetrics to optimize online marketing spend, enhance merchandising and leverage industry benchmarking. The Coremetrics solution will allow Aéropostale to better allocate marketing spend across paid search, email, banner ads and other marketing channels, as well as to strengthen onsite search, cross sell recommendations and fraud reconciliation.

A mall-based, specialty retailer of casual apparel and accessories, Aéropostale targets 14- to 17-year-old young women and men. The company offers a focused selection of high-quality, active-oriented fashion and fashion basic merchandise at compelling values. Aéropostale products can only be purchased in its stores or online through its e-commerce web site www.aeropostale.com.

Aéropostale selected Coremetrics to centralize its online analytics and marketing functions in a single environment. The company is integrating Coremetrics with its GSI Commerce platform to gain deeper insight into visitor behavior and the performance of various elements of the site. Coremetrics also offers seamless integration with Aéropostale’s email service provider. This enables marketers to combine email metrics such as impressions, bounce rates, open rates and clickthrough with Coremetrics behavioral data to gain insight across the entire life cycle of an online purchase.

“Staying in tune with the fast-changing preferences and buying habits of our teenage customers is essential,” said Marc Miller, senior vice president of new business development at Aéropostale. “Coremetrics is providing visibility into what products teens are buying, how they get to our site, how they navigate once they arrive and which channels deliver the best return. Coremetrics benchmarking data for the retail industry lets us see how our site compares with other online retailers. We can leverage this information to identify improvements that will make it easier for teens to buy online and keep them coming back to buy again.” Miller added that bringing all the data together in a single, highly flexible interface is speeding adoption of the Coremetrics solution, which will translate into better business decisions and faster ROI.

“Coremetrics offers Aéropostale comprehensive data and metrics that will empower its marketers, merchants and executive team to keep its online operations aligned with the needs of its target market,” said Jeff Schmidt, senior vice president of worldwide sales at Coremetrics. “Integration with the company’s e-commerce platform and email engine will provide a comprehensive view of performance, allowing the marketing staff to allocate marketing spend for maximum return, enhance onsite search, present more relevant cross sell offers and make other improvements that drive revenues while reducing the costs.”

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About Aéropostale, Inc.
Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men. The company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aéropostale maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale products can only be purchased in its stores or on-line through its e-commerce website www.aeropostale.com. The company currently operates more than 800 Aéropostale stores in 47 states and Canada, and 14 Jimmy`s stores in 11 states.

Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com

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