OTTAWA, Canada – March 11, 2008. Product recommendation tool developer ChoiceBot (www.choicebot.com), today announced that two new e-retail sites have deployed ChoiceBot for e-Retailers: PC Connection and Central Vacuum Stores.
ChoiceBot for e-Retailers is a revolutionary decision-assisting tool that online retailers can add to their shopping sites, and that finally takes the pain out of choosing which product to buy. Online shoppers can make a truly informed purchase decision in less than three minutes -even if the retailer sells hundreds or even thousands of products. For retailers, this translates into higher conversion rates, higher average tickets, reduced abandonment during the product search and selection process and reduced customer education costs.
PC Connection (#32 in Internet Retailer’s Top 500 Guide) deployed ChoiceBot for e-Retailers – Datafeed Edition to solve the product selection challenge for its 1,900-model notebook computer category on biz.pcconnection.com.
“PC Connection already has a number of product search and selection technologies on their site, however ChoiceBot is a completely new approach that addresses the fundamental limitations of current product search and selection technologies. ChoiceBot finally makes it quick and easy for their customers to zero in on the truly best product for them.”, said ChoiceBot CEO, Nick Desbarats. “Our own research identified over 20 major complaints expressed by online shoppers about the way current product search and selection technologies work.” PC Connection chose ChoiceBot’s Datafeed Edition, since it is designed for retailers with large and frequently-updated product catalogs, such as PC Connection.
Central Vacuum Stores (centralvacuumstores.com) has deployed ChoiceBot for e-Retailers – Small Retailer Edition to help its shoppers choose the right vacuum cleaner for them. “While our upright vacuum inventory is quite manageable with only 35 models and few updates per month, each model has over a dozen features, presenting our users with significant amounts of product data to grapple with in order to make a truly informed choice. ChoiceBot makes it easy for them to get to the models that they are most likely purchase quickly and painlessly. We plan on adding ChoiceBot shortly to other product categories we sell”, said Craig Handelsman, (CIO). The manageable size of CVS’s catalog made ChoiceBot‘s Small Retailer Edition ideal for them – they can inexpensively and easily maintain their product feature data through ChoiceBot’s Web-based catalog management interface, so no costly integration was required.
Since its launch at the Internet Retailer 2007 Conference last June, ChoiceBot for e-Retailers has been licensed to a wide variety of online retailers, who are experiencing many business benefits.
“We’re spending considerably less time on the phone talking our customers through a purchase decision, since the ChoiceBot tool provides amazing guidance.”, said Connie Fielding of RVSupplyWarehouse.com.
“I’m no longer spending hours per day on customer education”, said Christian Peacox, Massage-Tools.com. “ChoiceBot allows my shoppers to quickly zero in on their best overall choice based on their individual needs. It’s truly revolutionary in my industry!”, added Peacox.
”On average, about 20-30% of visitors to ChoiceBot-enabled sites are using ChoiceBot to find the products they want to buy.”, said Mr. Desbarats. “To us, this demonstrates that shoppers are not satisfied with the current generation of product selection technologies, and are looking for more helpful, less labor-intensive tools, such as ChoiceBot.”
About ChoiceBot
ChoiceBot believes that deciding which product to buy when shopping online should not be the time-consuming, intimidating experience that online shoppers endure currently. Following more than three years of research, the company developed its patent-pending technology that enables consumers to make confident, informed purchase decisions much more quickly and easily compared with the current generation of product finders and guided navigation solutions. ChoiceBot’s core technology, the ChoiceBot Tradeoff Analysis Engine, is the first in a new generation of decision-assisting tools for consumers. ChoiceBot Inc. was formed in 2006 and has offices in San Jose, California and Ottawa, Canada.
For more information, please contact Nick Desbarats at nickd@choicebot.com or visit www.choicebot.com
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