Alliance brings marketing intelligence platform to Asia-Pacific corporations
San Diego – March 12, 2008 – Juice Media Worldwide, a pioneer in on-demand marketing intelligence software and solutions, announced today its strategic partnership with Citrus, one of Australia’s leading digital agencies.
The alliance offers Asia-Pacific corporations access to JuiceMetrIQs™, Juice Media’s web-based marketing application designed to optimize campaign execution and measurement. JuiceMetrIQs facilitates the development, delivery, and performance analysis of highly-personalized marketing campaigns by connecting customer, marketing channel and sales data within a single application.
“Executing an effective promotion campaign requires a wealth of relatable intelligence,” said Peter Noble, CEO of Citrus. “JuiceMetrIQs provides information-rich data that enables marketers to improve their campaigns without retooling their entire department or increasing their demand on IT support.”
JuiceMetrIQs provides marketing intelligence by combining sales and customer information with marketing communication interaction data. This empowers companies to create customized offline, online and cross-promotion campaigns that target their intended audiences with pinpoint accuracy. As a result, marketers are able to raise levels of customer satisfaction, improve client retention, and lift conversion rates.
“In today’s economy, businesses around the globe must focus even more on the relevancy of their promotion campaigns,” said Rick Enrico, President and CEO of Juice Media. “JuiceMetrIQs solves this distributed data dilemma by offering an easy-to-implement automated marketing platform for businesses that need improved cross-channel marketing reporting, efficiency and results. We’re proud of our ability to service Citrus’ customers in this regard.”
About Citrus, Inc.:
Citrus is a leading Melbourne-based digital agency providing a full suite of interactive services including digital strategy, creative web design and development, user experience, branded eCommerce, relationship marketing, and analytics and optimization.
Citrus works as a consultative business partner to some of Australia’s leading brands including Sussan, Sportsgirl, Borders, STA Travel, Victoria Racing Club (VRC), and Babcock & Brown Communities. A deep dive strategic approach allows Citrus to work intimately with clients’ resulting in digital marketing initiatives that go back to the business a whole, and bring brands closer to their consumers.
For more information, please visit www.citrus.com.au
About Juice Media:
Based in San Diego California, Juice Media Worldwide develops JuiceMetrIQs™, a SaaS on-demand Marketing Intelligence platform. The JuiceMetrIQs application automatically unifies distributed consumer data from multiple IT systems in real-time to enable marketers to deliver highly personalized one-to-one communications based on purchasing patterns and previous marketing interactions. JuiceMetrIQs™ empowers marketers to deliver marketing messages to customers through the right channel, with the right content, at the right time. For more information please visit http://www.juicemetriqs.com
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