March 14, 2008, 12:00 AM

eBay suffers a traffic drop, but is still the No. 1 shopping destination

EBay.com continued to suffer declining traffic in February, but not enough to knock it from its perennial perch as the top online shopping destination as reported by Nielsen Online.

Katie Evans

Managing Editor, International Research

EBay.com continued to suffer declining traffic in February, but not enough to knock it from its perennial perch as the top online shopping destination as reported by Nielsen Online. Unique traffic to eBay.com slipped 5% in February from February a year ago, to 56.6 million. But by unique visitors, eBay still outnumbered No. 2 Amazon by 19%. Amazon, where traffic grew by a healthy 17% in February, hosted 47.7 unique visitors in February, Nielsen Online reports.

The top 10 online shopping destinations in February, with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online, were:

  • eBay, 56.60, 59.42, -5%
  • Amazon, 47.67, 40.76, 17%
  • Target, 22.57, 20.14, 12%
  • Wal-Mart Stores, 21.35, 20.11, 6%
  • Shopzilla.com Network, 21.16, 16.86, 25%
  • Shopping.com Network, 16.36, 17,82, -8%
  • Yahoo! Shopping, 16.08, 11,46, 40%
  • Dell, 16.06, 13,96, 15%
  • Circuit City, 14.30, 9.39, 52%
  • Best Buy, 13.45, 12.66, 6%
Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data.

The top 10 consumer goods advertisers in terms of online ad impressions (in millions) in January, according to Nielsen Online’s AdRelevance report, were:

  • Raw Natural Beauty LLC, 383.75
  • Altria Group Inc., 374.97
  • iQ Cosmetics, 293.82
  • The Procter & Gamble Co., 277.40
  • Unilever, 274.92
  • Hydroderm Beverly Hills, 259,85
  • UnderArmour, 236,99
  • PepsiCo Inc., 232.52
  • General Mills Inc., 205,64
  • Sears Holdings Corp., 188,72

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