March 10, 2008, 12:00 AM

YouTube is the top site for video viewing in January, study says

More people viewed video streams at YouTube in January than at any other site, with 66.17 million visitors viewing nearly 2.6 million video streams, says a report from the new VideoCensus measurement service of Nielsen Online.

Don Davis

Editor in Chief

More people viewed video stream at You Tube in January than at any other site, with 66.17 million visitors viewing nearly 2.6 million video streams, says a report from the new VideoCensus measurement service of Nielsen Online.

Fox Interactive Media ranked second, with 376.9 million video streams viewed by 18.96 million consumers, followed by Yahoo with 299.04 million video streams viewed by 22.12 million visitors.

Following are the other sites in the top 10 online video destinations for January cited by VideoCensus, with total video streams and numbers of unique viewers in millions:

  • Nickelodeon Kids and Family Network, 172.57; 7.01
  • MSN/Windows Live, 132.77; 7.66 Disney Online, 102.91; 8.98
  • Turner Entertainment New Media Network, 98.16; 5.06
  • ESPN, 90.21; 4.71
  • Google, 79.4, 12.95
  • Veoh, 72.83; 2.39

Unique monthly viewers are counted only once regardless of how many times they visit a site.

In total, network TV and consumer-generated video sites in January attracted 116.7 million unique viewers who watched 5.99 billion video streams, according to Nielsen. Viewers spent an average of 124.4 minutes watching the videos.

Following are the top online categories for video consumers in the 12-17 age group by percent of video streams, with total video streams and the number of unique viewers in millions:

  • General interest portals, 86%, 123.89, 5.96
  • Member communities, 25%, 96.58; 4.09
  • Photography, 20%, 2.19; 0.75
  • Online games, 16%, 10.84; 0.58
  • Videos/movies, 16%, 486.17; 8.58

Following are the top brands among women for January by percent of video streams, with total video streams and the number of unique viewers in millions:

  • Fisher-Price, 96%; 0.38; 0.13
  • MarthaStewart.com, 92%; 0.41; 0.14
  • iVillage Network, 92%, 0.63; 0.21
  • E! Online, 91%; 1.32; 0.18
  • Twistage, 90%; 0.58; 0.23

Following are the top brands among men for January by percent of video streams, with total video streams and the number of unique viewers in millions:

  • Foundrymusic.com, 98%; 2.63; 0.14
  • Shoutfile.com, 97%; 0.67; 0.15
  • Space.com, 95%; 0.65; 0.16
  • MediaFetcher, 95%; 1.19; 0.23
  • TheStreet.com, 93%; 2.71; 0.14

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