Web 2.0 Functionality Announced for Infopia Merchant Websites
Salt Lake City, UT - March 4, 2008 - Infopia, which provides the leading multi-channel, online selling platform, announced today that it is releasing a new website platform for online merchants. The new platform will enable expansive new website features and can be implemented with the proven best practice and conversion optimization services from Infopia. The new website platform has been in beta testing for several months with key clients and will be generally available with Infopia`s Spring release.
The new website platform leverages all of the strengths of Infopia`s eCommerce platform and is fully integrated into its complete online, multi-channel selling capabilities. The flexibility and openness of the new website platform, combined with Web Services, makes it possible to create more robust integrations with other business solutions. This will allow merchants to optimize their website not only as a standalone operation, but also as an integrated part of their online business strategy. The Professional Services department at Infopia will leverage an established set of best practices to help clients optimize access to both buyers and conversions on their websites.
Site-specific functionality associated with the platform launch will focus on conversion and traffic optimization, faster Web 2.0 compliant design and deployment of website content, and compatibility with all major analytics providers. Infopia has taken lessons learned from over eight years of helping merchants effectively sell online to apply Web 2.0 principles to eCommerce. The new platform will incorporate and encourage user-generated content (such as product reviews), allow more integrated cross-channel merchandising of products, introduce powerful search traffic support, and offer merchant-configurable checkout.
"We`ve been very impressed with the forward-thinking Web presence Infopia has helped us build," said Ali Masood, President of ActionGPS.com. "In a very short period of time we`ve realized impressive six-figure monthly revenue because of not only the technology they put in place, but also the consistent, knowledgeable help we`ve received from them."
A key component of the new offerings is best practice and conversion optimization assistance-available to merchants through Infopia`s Professional Services department. Infopia has created industry-specific account management teams to provide expert help in setting up and enhancing any merchant`s Web presence.
"The new website platform and functionality we`re releasing gives merchants the opportunity to rapidly grow the website portion of their business," said David Platt, Director of Product Management at Infopia.
"Even with limited design or technical knowledge, merchants can create extremely functional, high-conversion websites that can be controlled through easy-to-use interfaces. Combined with the expert eCommerce advice we provide, it`s a very unique solution that will significantly improve online success."
Infopia provides software and best practices to help merchants grow their online business. From inventory and order management, to expanding sales on websites, comparison shopping engines, and marketplaces like eBay and Amazon, Infopia has the right tools to help increase online revenues. Infopia is an award-winning eCommerce software company headquartered in Salt Lake City, Utah.
For more information, call 888.337.6352 or visit www.infopia.com.