March 5, 2008, 12:00 AM

Site search vendors partner with analytics provider Coremetrics

Site search technology companies Endeca Technologies and Mercado have each partnered with web analytics provider Coremetrics to support the use of data on shopping behavior to present more pertinent content through site search and navigation.

Paul Demery

Managing Editor, B2B E-commerce

Site search technology companies Endeca Technologies Inc. and Mercado have each partnered with web analytics provider Coremetrics to support the use of data on shopping behavior to present more pertinent content through site search and navigation.

The two site search companies will integrate their technology with the new Coremetrics Connect platform, which also contains behavioral targeting and content optimization applications to provide a personalized shopping experience on e-commerce sites.

"This expanded partnership has the potential to introduce new ways to automate contextual merchandising and promotions, and create self-optimizing functionality to maximize revenue," says Noah Maffitt, director of global e-commerce for office supplies e-retailer Office Depot Inc., No. 3 in the Internet Retailer Top 500 Guide. Office Depot already uses technology from both Endeca and Coremetrics.

"Data-driven content delivery is a primary focus at Endeca, and impacts everything from contextual product promotions and recommendations to the creation of landing pages to the automated tuning of our engine," says John Andrews, director of strategic marketing at Endeca. "Coremetrics Connect offers a unique platform for joint clients to accelerate their closed loop integration efforts and signifies a new level of partnership between our companies."

"The integration offered between Coremetrics` analytics and Endeca will provide marketers with a comprehensive picture of customer behavior and the ability to optimize search navigation based on that behavior to make significant improvements to campaigns," adds John Squire, chief strategy officer at Coremetrics.

Corey Leibow, president and CEO of Mercado, says his company has used Coremetrics technology to develop the Mercado Metrics Driven Merchandising application, which is designed to let retailers automatically optimize product listings in search and navigation content based on dynamically changing metrics such as page views, conversion rates and sales. “By automating those merchandising tasks that are inherently metrics-driven, and facilitating and validating merchandising decision-making, Mercado and Coremetrics enable merchandising, product, and marketing managers to focus on more strategic and revenue-generating activities,” Mercado says.

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