March 5, 2008, 12:00 AM

MarketAmerica enhances site search capabilities using Google Search

Market America Inc. is implementing the Google Search Appliance, enabling consumers to do real-time comparison shopping among the millions of products offered at MarketAmerica.com.

Paul Demery

Managing Editor, B2B E-commerce

Market America Inc. is implementing the Google Search Appliance, enabling consumers to do real-time comparison shopping among the millions of products offered at MarketAmerica.com.

Using Google Search, customers will be able to search for products exclusive to Market America and for products from over 2,000 partner retailers and have all the results shown in a comparison format, including the price of each product on one page. Shoppers also will have the ability to use advanced search features, including sorting products by price, brand and store.

“This initiative using Google technology allows Market America’s customers to utilize many of the same benefits they enjoy from Google.com, with specific enterprise enhancements that will make search easy, useful and intuitive,” says James Ridinger, CEO of Market America.

Search engine enhancements on MarketAmerica.com will include:

• Results grouping that allows customers to navigate search results using intelligent grouping of products.
• Automatic spell-check that allows the searcher to avoid missing results through typos or misspellings.
• Advanced Boolean search that allows the customer to perform sophisticated queries with more than 10 special query terms, including Boolean And, Or and Not searches.
• Number range search that allows customers to restrict search results by a number range, making it easy for users to restrict by price range or other numerical values.
• Predefined synonyms for Market America specific terminology that will be displayed to the user as suggested alternative search queries.

Market America is a Greensboro, NC-based product brokerage and Internet marketing company with more than three million customers and 160,000 distributors worldwide.

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