March 3, 2008, 12:00 AM

GSI Commerce appoints head of digital marketing and design arm

E-commerce systems vendor GSI Commerce has named Nick Pahade president of GSI Interactive, GSI`s digital marketing and design unit.

E-commerce systems vendor GSI Commerce Inc. has named Nick Pahade president of GSI Interactive, the digital marketing and design arm of GSI’s marketing services division.

Pahade will lead GSI Interactive’s growth strategy, partner relationships, and team of approximately 150 interactive design and marketing professionals and report directly to Michael G. Rubin, chairman and CEO.

“A key component of our growth strategy is the continued expansion and strengthening of our marketing services business through organic opportunities, partnerships and potential acquisitions,” Rubin says. “Nick’s deep experience leading the development and execution of innovative interactive solutions and brand differentiation will help fuel our growth in this area.”

Prior to joining GSI, Pahade was president of Denuo, a Publicis Co., where he led global digital development for Publicis Groupe Media. Before that he was president of Beyond Interactive Inc., which he co-founded. He also serves as chairman of the American Association of Advertising Agencies’ digital marketing committee and sits on a number of industry boards.

“I’m impressed by GSI’s overall growth year over year and by the way they’ve integrated the vital components of successful e-commerce strategies,” Pahade says. “The digital marketing and professional services piece of the equation is critical to a sustainable digital offering-GSI understands this, and I look forward to helping them accelerate this part of the business.”

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