In its second-largest acquisition, Amazon buys the company for $970 million.
WeddingChannel.com has added the top e-retailer to its roster of 20 merchants from which engaged couples can choose online gifts they would like to receive on their wedding day.
WeddingChannel.com has proposed, and Amazon.com has said yes. The gift registry web site has added the top e-retailer to its roster of 20 merchants from which engaged couples can choose online gifts they would like to receive on their wedding day.
Couples can use WeddingChannel.com to create, manage and monitor their wedding registry via a multi-registry, web-based system. In addition to Amazon.com, No. 1 in the Internet Retailer Top 500 Guide, the online gift registry includes retailers Macy’s (No. 30), Pottery Barn and Tiffany & Co. (No. 98). Amazon.com also features its own gift registry, dubbed Wedding Registries.
“The suite of registry programs on WeddingChannel.com, ranging from traditional retailer offerings to honeymoon registries and the charity donation program, ensures that couples will find all the products necessary to suit their individual lifestyles,” says Didi Engel, WeddingChannel.com vice president of registry.
Couples that create accounts on the gift registry web site have access to millions of products available in over 40 categories at Amazon.com. Amazon.com’s Wedding Registries program offers products from traditional registry items such as kitchen appliances and bedding to lifestyle-oriented offerings such as electronics, sporting goods and apparel.