February 28, 2008, 12:00 AM

New service helps retailers create mobile marketing campaigns

Iamota has launched iamota impact, a service that enables retailers and other businesses to create mobile marketing campaigns. The service sends consumers text messages with brand information, coupons, contests and other content.

Paul Demery

Managing Editor, B2B E-commerce

Mobile application service provider iamota Corp. has launched iamota impact, a service that enables retailers and other businesses to create mobile marketing campaigns. Retailers can create an account through the iamota web site; the company charges varying rates based on service levels.

Through the new service, retailers can send opt-in consumers individual or broadcast text messages with brand information, coupons, contests and other content, or poll consumers on subjects of interest. Retailers also can create custom mobile applications with web-based campaign creation and management tools on the iamota site.

“Iamota impact is a solution that brings the mobile channel to brands in a self-serve, user-driven way,” says Pete Smyth, president, CEO and founder of iamota. “We handle the complexity within the mobile channel on behalf of our customers to ensure speed-to-market at lower costs.”

Iamota solutions work with mobile phone users on the Alltel, AT&T;, Boost, Sprint, T-Mobile, Verizon and Virgin Mobile wireless telecommunications networks.

“We’re always on the lookout for new ways to drive word-of-mouth for our clients,” says iamota client Nate Hahn, a partner at marketing agency StreetVirus. “Engaging mobile consumers is becoming more and more important in this quest.”

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