February 28, 2008, 12:00 AM

A Simple Equation

(Page 2 of 2)

When looking to make your search campaign more efficient, look to the “Y” to increase the number of shoppers who interact with your site. You’ll find a strong and sustained web site optimization program may be your most direct route to lowering your true search costs.

Seth Rosenblatt is vice president of marketing and business development at Interwoven Inc., a provider of web content management products and services, and the head of its Optimost landing page optimization division. He can be reached at srosenblatt@interwoven.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jake Nickell / E-Commerce

What one web retailer learned from a bricks-and-mortar test

Threadless has closed its one physical store but found other ways to get its artist-designed ...

FPO

Devika Girish / E-Commerce

Eight lesser-known uses of beacons for retailers

Beacons, which communicate with consumers’ smartphones, are most often used to welcome shoppers to stores ...

Advertisement