February 27, 2008, 12:00 AM

Nordstrom direct sales top $600 million in 2007

Nordstrom won’t break out exact numbers for a few weeks, but direct sales grew to more than $600 million in 2007. The Internet and e-commerce represent nearly all its direct sales, the company says.

Nordstrom Inc. won’t break out exact numbers for a few more weeks, but direct sales grew to more than $600 million in 2007.

The company, No. 40 in the Internet Retailer Top 500 Guide, says that almost all of its direct sales are generated by online shoppers. As a result, e-commerce sales grew by about 12% in 2007 and direct sales surpassed $600 million. Nordstrom had direct sales of about $555.5 million in 2006, the company says.

In comparison, Nordstrom also posted net earnings of $715 million on revenue of $8.82 billion, compared with net earnings of $678 million on sales of $8.56 billion in 2006. Comparable store sales for the year grew by 3.9%.

“We are very encouraged by the continued growth we experience with our direct business, which has grown to over $600 million but this number under-represents the true value of the channel,” says company president Blake Nordstrom. “We believe it’s a great way to connect with our customers both as a convenience to serve their shopping needs and also as a way to reach new customers in a very efficient manner in existing markets where we have stores.”

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