February 27, 2008, 12:00 AM

CD Universe sales growth gets assist from search engine optimization

CD Universe’s 20.5% sales growth came in large part from ongoing search engine optimization. “Natural search is where we get the bulk of our traffic,” says John Salai, marketing director.

Web-only music, movies and video game retailer CD Universe reports sales growth of 20.5% for 2007, which it attributes in large part to ongoing search engine optimization it performs in-house. “We’re always optimizing search engine marketing especially in the fourth quarter, which is big for us,” says John Salai, marketing director. The company, No. 190 in the Internet Retailer Top 500 Guide, gets most of its traffic from natural search, he says.

CD Universe closely tracks conversion from search engines, Salai says. “If it drops we look at where it happened and what might have affected it. Then we make a fix -- or roll back from a change we might have made.”

In 2008 the company will explore digital music downloads now that the top four record labels have agreed to end digital rights management restrictions, Salai says. Also on the agenda: expanding product offerings to include novelties such as T-shirts and other clothing and books related to its core products.

Salai says the company’s growth has been slowed in recent years by the effects of digital downloads; however, CDs and DVDs won’t go away. “We still feel people want to hold a product, but it never hurts to expand the product line,” he adds.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Tony DiCostanzo / B2B E-Commerce

B2B e-commerce in a B2C world

Companies that sell online to other companies can learn a lot from looking at the ...

FPO

Vebeka Guess / E-Commerce

Three online shopping trends to note this holiday season

Lessons from the 2013 holiday season point the way for effective marketing tactics in the ...

Advertisement