February 27, 2008, 12:00 AM

Best Buy picks an e-commerce original as chief marketing officer

Best Buy has appointed Barry Judge as its new top marketing manager to oversee brand management and related initiatives. Judge joined Best Buy as a member of its original e-commerce team in November 1999.

Mark Brohan

Research Director

An original member of Best Buy Co. Inc.’s e-commerce team is now the company’s chief marketing officer.

Best Buy, No. 11 in the Internet Retailer Top 500 Guide, has appointed Barry Judge as its new top marketing manager. As chief marketing officer, he will oversee brand management, customer research and development, trend, promotions, advertising, marketing communications as well as internal communications and public affairs.

Judge joined Best Buy as a member of its e-commerce team in November 1999. He played an integral role in the launch of BestBuy.com and helped pioneer the company`s multi-channel consumer marketing and direct marketing program, says Best Buy. In 2006, Judge’s role as senior vice president of marketing expanded to include oversight of the company`s customer research and development capability.

Judge began his career at The Direct Marketing Group and also held marketing and management positions at Young & Rubicam, Coca Cola USA, The Quaker Oats Co. and the Pillsbury Co. He also served as vice president of marketing for Caribou Coffee Co. Judge has a bachelor`s degree from Brown University and a master`s degree in marketing from the J.L. Kellogg School at Northwestern University.

Best Buy also announced several other promotions. David Berg was promoted from senior vice president to executive vice president, international strategy and corporate development. Berg is responsible for all mergers and acquisition activities as well as the identification and evaluation of opportunities in new geographic markets.

Michael A. Vitelli was also promoted to executive vice president, customer operating groups. In his new role, Vitelli will lead Best Buy`s PC mobility, home solutions and entertainment operating groups and also will have oversight for enterprise merchandising and the company`s private-label business. Best Buy’s Pacific sales and Magnolia audio video unit also will report to Vitelli. He previously was senior vice president and general manager of the home solutions operating group.

David Morrish has been named to the newly created position of executive vice president, connected digital solutions. Morrish will be responsible for working across Best Buy’s operating groups and brands to develop a business strategy and model for new connectivity technologies. In addition, Morrish will have oversight of Best Buy for Business and other new growth categories, the company says.


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