Internet advertising revenue totaled an estimated $21.1 billion in 2007, a 25% increase from the previous record of $16.9 billion in 2006, according to a survey by accounting firm PricewaterhouseCoopers for the Interactive Advertising Bureau.
Online advertising in the fourth quarter of 2007 amounted to approximately $5.9 billion, a 13% increase from the third quarter and 24% more than the fourth quarter of 2006, according to the survey.
"Interactive media continue their unabated growth," says Randall Rothenberg, president and CEO of the IAB, a trade organization whose 375 members account for 86% of U.S. online advertising. "There is no media as measurable as interactive, and they provide products and services at the precise moment a consumer desires them. I applaud the industry on maintaining this extraordinary momentum of innovation, which has fundamentally changed the way we live today."
The estimates are based on PricewaterhouseCoopers’ survey of the top 15 online ad sellers; that survey data is used to extrapolate a total for the industry as a whole. Actual data for the third and fourth quarters of 2007 will be reported in the 2007 Internet Advertising Revenue Report due in May.
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