February 26, 2008, 12:00 AM

Google dominates search in January with a 57% share, Nielsen says

U.S. Internet users searched on Google 4.2 billion times in January, representing 56.9% of all online searches, reports Nielsen Online. Yahoo had 19% of the search market and Microsoft’s MSN/Windows Live Search 12.1%.

If Microsoft Corp. succeeds in buying Yahoo Inc. the combined companies will have just over half of the search market share of market leader Google Inc., suggests Nielsen Online data for January.

U.S. Internet users searched on Google 4.2 billion times in January, representing 56.9% of all online searches, reports Nielsen Online. Yahoo had 19% of the search market and Microsoft’s MSN/Windows Live Search 12.1%. Together, the three big search engines accounted for 88% of U.S. searches last month, Nielsen says.

Each Google user conducted 39.6 Google searches, compared with 25.1 for Yahoo and 30.1 for the Microsoft search engine.

Here are the rankings of the top 10 U.S. search engines in January, according to Nielsen Online. For each search engine, Nielsen provides the number of searches in thousands, market share and number of searches per individual searcher:

  • Google, 4,223,703, 56.9%, 39.6
  • Yahoo, 1,407,062, 19.0%, 25.1
  • MSN/Windows Live Search, 894,129, 12.1%, 30.1
  • AOL, 350,592, 4.7%, 17.2
  • Ask.com, 179,362, 2.4%, 11.0
  • My Web, 71,593, 1.0%, 12.4
  • Comcast, 40,007, 0.5%, 11.7
  • AT&T; Worldnet, 24,546, 0.3%, 10.1
  • NexTag, 23,084, 0.3%, 2.6
  • Dogpile.com, 20,208, 0.3%, 10.5
Microsoft has offered to buy Yahoo, but the Yahoo board has said it considers the Microsoft offer too low.

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