Search optimization veteran Todd Friesen joins Visible Technologies

Search optimization specialist Todd Friesen has joined Visible Technologies as vice president of search strategies. He will oversee Visible’s TruView service designed to monitor and enhance the online reputation of client companies.

Friesen previously was director of search engine optimization for Range Online Media where he managed search optimization campaigns for such retailers as Macy’s and CompUSA, Visible Technologies says.

“Todd’s impressive reputation in the SEO space makes him an ideal addition to the Visible team,” says Adam Selig, CEO of Seattle-based Visible Technologies. “He is considered a pioneer in his field and has extensive experience working with Fortune 500 companies.”