In its second-largest acquisition, Amazon buys the company for $970 million.
The new e-commerce site includes several features designed to address consumers’ worries about measuring and buying blinds and shades online. Shoppers can buy products on the web site, or configure them and take the information with them to stores.
Levolor, a manufacturer of window blinds, shades and draperies, announced today the launch of its first web site that sells products directly to consumers.
Noting research showing consumers are concerned about inaccurate measurement when ordering window treatments online, the site offers detailed measuring instructions and worksheets. A product configurator changes as the shopper chooses the colors of the window treatments and of the surrounding walls. Once a shopper configures a purchase, she can purchase it online or print the information to take to a store that sells Levolor products.
The site also offers a gallery of design ideas and a product comparison feature, and gives shoppers the option of ordering up to 10 free color swatches.
"We`re pleased to be able to meet consumer demand for online buying with our new site," says Cessy Brown, marketing communications manager for Levolor Window Fashions. "It`s the latest example of our continued commitment to making the window decor experience easier for consumers. The new site not only expands the ways our valued customers can order Levolor`s signature products, but also offers all-new tools to help users conveniently find the right products for their needs."
Based in High Point, NC, Levolor is a subsidiary of consumer products manufacturer Newell Rubbermaid.