Leading Multi-Channel Shopping Service Deploys Aggregate Knowledge’s Pique Onsite Discovery to Help Customers Find the Right Product at the Right Price
San Mateo, CA-February 13, 2008-Aggregate Knowledge today announced a deal with ShopLocal to deliver user-driven product suggestions on the ShopLocal.com Web site, enabling consumers to find the best buy on a variety of products sold both online and in-store. Pique Onsite™ Discovery from Aggregate Knowledge is being deployed across the ShopLocal.com site, helping consumers discover the right products from millions of items in the categories of consumer electronics, apparel, groceries and more.
ShopLocal.com, the leading multi-channel marketplace, helps customers save time and money in their purchases by providing the most comprehensive selection of up-to-date sales and special offers from online and multi-channel retailers. The ShopLocal.com site is one of the five most visited online shopping sites anywhere on the Web and is ranked by ComScore as one of the fastest growing network of sites in the online retail industry.
With every click on a product on the ShopLocal.com site, Pique Onsite Discovery provides suggestions for other relevant and related products based on what is actually being purchased or viewed at that specific moment in time. Product suggestions appear in the form of “People Who Viewed This Also Viewed” and helps provide customers with product options, special offers and deals that are relevant to the evolving shopping trends and interests of shoppers.
“One of our primary goals with ShopLocal.com is to help shoppers answer the question ‘what’s the right product for me?’” said Bob Armour, ShopLocal’s chief marketing officer. “Having Aggregate Knowledge’s Pique Onsite Discovery on our site is like having a helpful shopping assistant right by our customers’ sides, suggesting other products our customers might also like.”
“Because the suggestions are the result of the anonymous, aggregated viewing patterns of other people, we often see unexpected product recommendations that no merchandiser would ever have thought to suggest,” said Armour. “Our customers are literally leading each other to the key finds and best buys across our site. This leads to higher customer satisfaction, exposure to more offerings and ultimately to more sales for our advertisers.”
According to Armour, integrating Pique into the ShopLocal.com site was quick and painless. “We were up and running in two weeks,” he said. “Because of our experience with Aggregate Knowledge so far, we are looking for ways to syndicate our offers across the Pique Discovery Network, bring engaging and complementary content from other Web sites to our site, as well as to provide us with additional channels of exposure to our advertisers’ offers.”
“ShopLocal is leading the industry in both understanding and tapping into multi-channel shopping and how online behavior affects offline shopping decisions,” said Paul Martino, Aggregate Knowledge’s founder and chief executive officer. “We are excited to help ShopLocal leverage the collective interests of their customers to bring the same great experiences shoppers have offline to their online purchases. We are also looking forward to working with ShopLocal to deliver multi-channel discovery on their site and for their merchants.”
ShopLocal, the leader in multi-channel shopping and marketing services, offers a complete suite of solutions that connect advertisers and consumers online and in-store. The company’s consumer Web site, ShopLocal.com, provides users with choice and control in their shopping experience by offering the most comprehensive selection of timely online and in-store offers on one easy-to-use site. With ShopLocal.com, consumers can find millions of products and up-to-date weekly sales, deals, and coupons for consumer electronics, apparel, groceries and more.
ShopLocal’s industry leading SmartCircular, SmartMedia and SmartCatalog solutions are used by more than one hundred of the nation’s top retailers, including Target, Best Buy, Home Depot, CVS and Sears. ShopLocal powers multi-channel shopping for hundreds of newspaper Web sites and other leading local and shopping sites, such as Los Angeles Times, Miami Herald, Arizona Republic, Google and SuperPages.com. ShopLocal is owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company and The McClatchy Company (NYSE:MNI). For more information, visit www.aboutshoplocal.com.
About Aggregate Knowledge
Aggregate Knowledge provides the Pique Discovery Network. The Pique Discovery Network connects consumers to the hottest products, hidden content gems and coolest items from industry leading retailers and media companies. Pique Discovery Network companies increase engagement, leverage real-time shopping and viewing trends and deliver differentiated experiences on their web sites and through their sales and marketing channels. Aggregate Knowledge was recently acknowledged as an AlwaysOn OnMedia 100 winner, a Supernova Connected Innovator and was selected as a “Ones to Watch” company by Dealmaker Media. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
Krause Taylor Associates for Aggregate Knowledge
408 918-9087 direct
408 918-9080 main
Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite, Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.