February 15, 2008, 12:00 AM

Home Depot and Lowe’s grow their online presence

Home Depot and Lowe’s increased their unique visitors by 12% and 17% in January over January a year ago, while eBay Inc.’s Home section experienced a 14% decline in unique visitors, reports Nielsen Online.

Don Davis

Editor in Chief

The big chains of home improvement stores continue to play a bigger role online. Home Depot and Lowe’s increased their unique visitors by 12% and 17% in January over January a year ago, while eBay Inc.’s Home section experienced a 14% decline in unique visitors, reports Nielsen Online. EBay Home continued, however, to be the No. 1 home and garden web site, Nielsen reports.

The top 10 home and garden sites in January by unique visitors, in millions, with unique visitors in January 2007 and growth, according to Nielsen Online, were:

  • eBay Home, 10.94, 12.70, -14%
  • The Home Depot, 10.72, 9.60, 12%
  • Lowe`s, 8.34, 7.10, 17%
  • eBay Crafts, 4.50, 4.01, 12%
  • Home Shopping Network, 3.99, 3.63, 10%
  • Pottery Barn, 3.28, 1.99, 64%
  • Jo-Ann.com, 2.50, 1.89, 32%
  • IKEA, 2.45, 2.51, -2%
  • Linens `n Things, 2,43, 1.69, 44%
  • Northern Tool + Equipment, 1.87, 1.26, 48%

    Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data.

    By time spent per visitor (minutes:seconds), the top 10 home and garden sites, with unique visitors in millions, were:

    • Lakeside.com, 32:38, 0.77
    • LTD Commodities, 26:17, 1.11
    • Collections Etc., 20:58, 1.06
    • Home Shopping Network, 19:03, 3.99
    • Herrschners, 18:23, 0.59
    • BrylaneHome, 18:22, 0.86
    • Lamps Plus, 13:11, 0.77
    • Lionbrand.com, 11:25, 0.96
    • Harborfreight.com, 10:44, 1.05
    • Lowe`s, 10:16, 8.34
    The Top 10 consumer goods home and garden advertisers’ brands, in millions of online ad impressions in January, according to Nielsen Online’s AdRelevance Report, were:
    • Sears Holdings Corp., Sears, 610.35
    • Fortune Brands Inc., Moen, 93.19
    • Sub-Zero Freezer Co. Inc., Wolf Appliance Co. LLC, 90.78
    • The Clorox Co., Clorox, 43.21
    • Sears Holdings Corp., Hard Goods, 21.87
    • The Procter & Gamble Co., Tide, 13.31
    • The Brita Product Co., Brita, 13.10
    • Georgia-Pacific Corp., DensArmor, 12.60
    • The Clorox Co., Glad, 11.20
    • Oreck XL Vacuum, 9,45

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