February 15, 2008, 12:00 AM

ChannelAdvisor opens office in Ireland to localize products for Europe

It’s the first engineering office outside the U.S. for ChannelAdvisor, an online marketing firm. The company’s international sales have been doubling each year and now represent more than 25% of revenue, says CEO Scot Wingo.

With international demand growing, ChannelAdvisor Corp. has opened an engineering office in Ireland to localize its products for European markets.

“Over 25% of our business is outside of the U.S.,” says CEO Scot Wingo. “We wanted to have some engineering capacity that focused on internationalizing our products to meet that demand.” He says the company’s international sales have been doubling year over year.

ChannelAdvisor already has localized for the U.K. market its products designed to help retailers sell through comparison shopping and auction sites, and through search engines. Germany, Italy, France and Spain are at the top of the list for country-specific products, Wingo says.

Localizing the ShoppingAdvisor comparison shopping product for Germany, for example, involves translating the product into German, adding comparison shopping engines of interest to German retailers, and adapting the product to handle the euro currency and German taxes.

There will be 15 employees in the company’s new office in Limerick, Ireland, its first engineering facility outside of the U.S. The company has sales offices in the U.K., Germany and Australia. ChannelAdvisor is based in Research Triangle Park, NC.

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