February 13, 2008, 12:00 AM

1-800-Flowers sends virtual flowers, rolls out Spanish language site

1-800-Flowers.com has launched BokayMe.com, an online virtual florist designed to send digital flowers by e-mail and to mobile devices and social networking accounts. The company also unveiled a Spanish language version of its flagship site.

1-800-Flowers.com Inc. has launched BokayMe.com, an online virtual florist designed to send digital flowers by e-mail and to mobile devices and social networking accounts at Facebook.com. The beta site targets “flower lovers and techies” and enables users to send and receive animated flowers online.

The new service offers free basic “bouquets” and enhanced versions for up to $3. The site will help shoppers choose an occasion, then create and customize a digital floral arrangement.

“The 1-800-Flowers.com philosophy is to connect people through thoughtful gifts and we hope that this service allows an even wider audience to share the magic of giving flowers,” says the company’s consumer floral brand president Monica Woo.

The service offers more than 20 digital animated floral arrangements and the ability to create a customized background. Recipients will see three animated floral bouquets over the course of a week: first in bud form, then in bloom before the bloom fades into a dried floral arrangement.

1-800-Flowers.com, No. 34 in the Internet Retailer Top 500 Guide, also has launched 1800FlowersenEspanol.com. The new site targets Spanish-speaking shoppers and offers them an expanded premium product line as well as products that are featured on the main web site.

The company also will provide Spanish speaking agents to handle telephone orders. “1-800-Flowers en Espanol is the next step in creating a deeper connection with our expanding Spanish-speaking customer base,” says CEO Jim McCann.

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