In its second-largest acquisition, Amazon buys the company for $970 million.
Google led the way with nearly 33% of the videos viewed, 97% of them on YouTube. Online retailers Disney and Apple made comScore’s list of top 10 sites for video viewing.
U.S. Internet users in December for the first time watched more than 10 billion videos in a single month, reports the comScore Video Metrix Service of web measurement firm comScore Inc.
Google Sites accounted for 3.3 billion of the videos watched, or 32.6% of the nearly 10.2 billion total, with 97% of them watched at Google’s YouTube.com site. Fox Interactive Media, which includes social networking site MySpace.com, was a distant second with 358 million videos viewed, or 3.5% of the total. Yahoo Sites were third with 340 million viewings.
Online retailers in the top 10 list were Disney Online, seventh with 123 million videos watched, and Apple Inc., ninth at 50 million videos. Disney is No. 60 in the Internet Retailer Top 500 Guide and Apple No. 15.
In total, nearly 141 million U.S. Internet users viewed online video in December. Google attracted the largest audience, with 79.0 million unique visitors, followed by Fox Interactive Media with 43.9 million and Yahoo Sites at 38.2 million.
In its report, comScore also noted:
- 77.6 million viewers watched 3.2 billion videos at YouTube.com.
- 40.5 million viewers watched 334 million videos at MySpace.com.
- The typical viewer watched 203 minutes of online video in December, 34% more than the average in early 2007.
- The average duration of an online video viewing was 2.8 minutes.
- The average viewer watched 72 online videos during the month.