February 11, 2008, 12:00 AM

LEADING ELECTRONICS E-TAILER MAKES PAYING EASIER WITH A SECURE AND INTEREST FREE CHOICE AT CHECKOUT

Don Davis

Editor in Chief

Etronics.com Signs On with eBillme,™ a Secure, Cash-Based Payment Method

BROOKLYN, NY – Because the paying part of shopping is never fun, Etronics.com (www.etronics.com ), the leading electronics and kitchen electrics online retailer, today announced it would make paying easier with eBillme™, a secure cash-based payment method. The service allows Etronics.com shoppers to pay with cash, directly from their online bank account, without any of the risks associated with debit or credit cards.

In addition to giving consumers a more secure way to pay, eBillme through Etronics.com offers the ability to increase a retailer’s margins, because transaction fees are lower than those assessed by credit and debit card processors. Security features include return guarantee and price, in-transit and fraud protection, and the service offers faster setup and faster checkout. Best of all, since the eBill is sent to your email account you can checkout from anywhere, at anytime.

“Because we have always been committed to providing an exceptional customer experience, eBillme’s model of superior security and privacy was particularly appealing to us” said Mayer Balser, CEO and Co-Founder of Etronics.com. “With this added service, customers can shop with complete confidence knowing that every eBillme transaction through Etronics.com is guaranteed and protected.”

Etronics.com is continuously analyzing and updating its site to provide shoppers with an informative, user-friendly and cost effective shopping experience. In addition to signing on with eBillme, Etronics has recently enhanced their shopping experience with the Google Checkout™ option, which provides added discounts to Etronics.com customers while allowing the ease of single login and order processing, and free of charge debit/credit transactions. Etronics has also added on-site price comparison, live chat with customer representatives, 30 day money back guarantee, free shipping offers, and over 14,000 items from major manufacturers and hard to find brands.

Known as an Internet Retailer Top 100 site, Etronics.com is also one of the only online retailers to offer on-site price comparison on both the “product” and “buy” pages through Shopping.com®.

About eBillme

eBillme™, brought to you by MODASolutions, is the only online payment solution that extends the convenience of online banking to the merchant’s checkout, reducing the security risks of shopping online for both consumers and retailers. eBillme allows retailers to access the over 84 million Americans who use online banking. For more information visit: www.eBillme.com.

About Etronics

Founded in 2000 by Mayer Balser and Jeff Schindler, Etronics.com (www.etronics.com) is number 72 on Internet Retailer’s list of the top 500 Web sites. Etronics.com offers nationally recognized name brand factory fresh leading electronics to its customers at discounted prices, with a 30-day return policy. The company offers products that represent the best in value, technology, quality, functionality and innovation, with a personalized approach.

Contact Leslie Nash/Shira Zackai
Steinreich Communications
(818) 398-0307/(201) 498-1600

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