ORLANDO, Fla., February 5, 2008 -- VoIP, Inc. (OTCBB:VOIC), a global provider of advanced patented Voice Over Internet Protocol (VoIP) communications and services, announced today that it has launched “RazrClick,” a PPC (Pay Per Call) advertisement network utilizing our proprietor patents. Recently Google Inc. (Nasdaq:GOOG) and eBay Inc. (Nasdaq:EBAY) announced a multi-year agreement to benefit both companies. The agreement included components involving "click-to-call" advertising functionality.
RazrClick will focus strictly on gaining market share in the rapidly growing Pay-Per-Call advertising market. When you dissect the current Pay-Per-Click market and understand how many clicks it takes to actually gain a customer and compare that to the data surrounding Pay-Per-Call, it seems to be a no brainer that this technology is here to stay and is rapidly growing. www.RazrClick.com
Pay-Per-Call is just getting started, but the research firm Kelsey Group says Pay-Per-Call ad revenue in the U.S. in 2009 will top $4 billion. By comparison, all paid search ad revenue in the U.S. surpassed $4 billion in the first half of this year and is growing at more than a 40% per year clip.
With Pay-Per-Call, advertisers get the power of the Web while still connecting with customers on the phone. There is a tremendous appetite amongst advertisers to buy phone calls in order to reach these consumers who are searching for products. Online advertisers pay on average $8 to $10 per call made via a Pay-Per-Call and that is up to six times higher than they might pay for a typical Pay-Per-Click ad.
“There are many companies that are providing Pay-Per-Click advertising. However, after careful research and consulting with attorneys we believe we have the only patent in this space,” stated Anthony Cataldo, CEO VoIP, Inc. “We intend to aggressively pursue all infringers so that our shareholders can reap the benefit of the value this patent affords the company; additionally we believe that all providers of this type of advertising/technology are directly violating our patents.”
About: VoIP, Inc.
VoIP, Inc. is a leading provider of turnkey Voice over Internet Protocol (VoIP) communications solutions for service providers, resellers and consumers worldwide. The Company is also a certified Competitive Local Exchange Carrier (CLEC) and Inter Exchange Carrier (IXC). Through its wholly owned subsidiary, VoiceOne Communications, LLC, the Company provides a comprehensive portfolio of advanced telecommunications technologies, enhanced services, broadband products, and fulfillment services to the VoIP and related communications industries. Current and targeted customers include IXCs, CLECs, Internet Telephony and Conventional Telephony Service Providers (ISPs and ITSPs), cable operators and other VoIP Service Providers in the United States and countries around the world. The Company enables these customers to expand their product/service offerings by VoIP`s nationwide packet network through services such as voice termination/origination, e911 emergency call service for VoIP, CALEA, Broadband Voice, IP Centrex and other advanced communications services and technologies. For information on VoIP, Inc. please visit the Company`s web site: www.voipincorporated.com.
Safe Harbor Statements about the Company`s future expectations and all other statements in this press release other than historical facts are `forward-looking statements` within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words `anticipate,` `estimate,` `expect,` `intend,` `plans,` `projects,` and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.
For VoIP, Orlando
Gary Nash, 212-732-4300