The two firms will become independent publicly traded companies in 2015. The move follows pressure from investor Carl Icahn to spin off the payments ...
Internet portal AOL has acquired buy.at, a UK-based affiliate network that announced plans to expand into the U.S. late last year. AOL says it plans to accelerate buy.at’s expansion into the U.S.
Internet portal AOL LLC has acquired buy.at, a UK-based affiliate network that announced plans to expand into the U.S. late last year. AOL says it plans to accelerate buy.at’s expansion into the U.S. The purchase price was not disclosed.
Buy.at will operate as a wholly owned subsidiary of Advertising.com, an online advertising services company that is part of AOL’s Platform-A organization.
“This acquisition further enhances our Platform-A advertising offerings by enabling us to offer a new set of advertiser and publisher products, while also supporting our international strategy, ” says AOL Chairman and CEO Randy Falco. “It will position AOL`s Advertising.com to serve merchant and retail advertisers with the industry`s most comprehensive set of performance marketing offerings to drive sales and other transactions, leveraging Advertising.com`s web advertising network and search engine marketing services and now buy.at`s innovative affiliate network. We look forward to accelerating the expansion of buy.at`s affiliate network in the United States and worldwide.”
Founded in 2002, buy.at charges advertisers only when the consumer who clicks on an ad takes an action, such as making a purchase or signing up for a free trial.
“The combination of Advertising.com and buy.at provides a unique and significant opportunity for advertisers to leverage an expanded publisher base with even more tools and services,” says Kevin Cornils, CEO of buy.at. “Buy.at has always focused on providing top-class customer service and customized technology to leading retailers and e-commerce businesses and we are looking forward to extending that to Platform-A’s client base.”
Buy.at announced in December it had open an office in New York and planned to expand into the U.S. market. At the same time it announced the company had been selected as an affiliate network by ticketing company Ticketmaster.