Seamless Integration Measures Impact of Live Chat Interactions on Conversion Rates
NEW YORK, NY – February 4, 2008 – LivePerson, Inc. (Nasdaq: LPSN), a provider of online engagement solutions that facilitate real-time assistance and trusted expert advice, today announced that it has seamlessly integrated its live chat technology with the powerful Google AnalyticsTM reporting platform enabling small and midsized businesses to accurately measure the impact of the chat channel on sales and conversion rates.
Automatically included in LivePerson’s small & midsized business (SMB) products, this new, value-added feature helps customers pinpoint which keywords and marketing campaigns drive visitors to chat; measure and track the impact of these interactions on conversion rates; and develop an accurate profile of visitors who interact via chat and subsequently make an online purchase.
“LivePerson’s integration with Google Analytics supplies valuable information and validates that chat helps our company double conversion rates over visitors who don’t chat,” said Francis Bilodeau, Web Project Manager for Drummond Designs. “Instead of having to hypothesize the importance of using LivePerson’s chat technology, Google Analytics gives us concrete evidence of its effectiveness and proves our return on investment.”
LivePerson’s integration with Google Analytics delivers advanced insight and analysis into website visitors who chat. Google Analytics reports that are relevant with this feature include:
Map Overlay Report: Displays volume and quality metrics of live chat interactions by geographic region
Search Engines Report: Reveals the sources and keywords that drive interactive chats (and resulting conversions)
Reverse Goal Path Report: Lists the navigation paths that lead to the most chats
“Small and medium businesses want easy-to-use tools that demonstrate ROI,” said Philippe Lang, Vice President of LivePerson. “This integration with Google Analytics supplies our 6,000 SMB customers with the data they need to better understand their website visitors and act on accurate information in real time, so they can measure the success of their investments and maximize the efficiency of their marketing spend.”
For more information on LivePerson’s integration with Google Analytics, please visit: http://www.liveperson.com/sb/google_analytics.asp
LivePerson is a provider of online engagement solutions that facilitate real-time assistance and trusted expert advice. Connecting businesses and experts with consumers seeking help on the Web, LivePerson’s hosted software platform creates more relevant, compelling and personalized online experiences. Every month, LivePerson’s intelligent platform helps millions of people succeed online; more than 6,000 companies, including EarthLink, Hewlett-Packard, Microsoft, Qwest, and Verizon, rely on LivePerson to maximize the impact of the online channel. LivePerson is headquartered in New York City.
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Source: LivePerson, Inc.