February 6, 2008, 12:00 AM

Housewares e-retailer Stacks and Stacks closes last store

Housewares e-retailer Stacks and Stacks has shut down its last storefront, ending its nine-year transition to a web-only business. The company closed five of six stores in 1998 when it launched its e-commerce site.

Housewares e-retailer Stacks and Stacks has shut down its last storefront, ending its nine-year transition to a web-only business. The company closed five of six stores in 1998 when it launched its e-commerce site, StacksandStacks.com.

“After 24 years of operating retail stores in the San Francisco Bay Area and Seattle, Stacks and Stacks is closing its last store and will be completely an e-commerce company,” says Mel Ronick, president.

As it made the shift away from stores, the company has grown steadily, with web sales climbing 30% in 2006 to an estimated $21.2 million. The web far outstripped store sales, says Cathy McManus, marketing director. “Sales have slowly been eroding over the years with the major influx of the Big Box retailers," she says. “Our site took off and quickly surpassed our brick and mortar sales, so most of our marketing efforts have focused on our site.”

StacksandStacks.com, No. 293 in the Internet Retailer Top 500 Guide, is undergoing a redesign for 2008 and the new version will include more personalization through customer data collection with transaction histories, product comparison, 3D imaging and zoom features, and faster navigation, McManus says.

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