January 31, 2008, 12:00 AM

Finding Gold

(Page 3 of 3)

“We want to understand what the customer is searching for on our web site and on the Internet, and which links they are clicking on,” says Lavu of Macys.com. “With that understanding, we think we can improve the experience they have on our site.”

mary@verticalwebmedia.com

Click Here for the Internet Retailer Guide to Providers of Site Search Products & Services

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