January 30, 2008, 12:00 AM

CD Baby goes wireless with Txttunes

CD Baby has a new agreement with Txttunes that gives digital music shoppers the opportunity to purchase MP3 downloads for their web-enabled cell phone or handheld device.

Bill Briggs

Senior Editor

It’s fitting that CD Baby Inc., an online retailer of independent music, would figure out a way for artists to sell music in an MP3 and wireless format.

The retailer, No. 342 in the Internet Retailer Top 500 Guide, has a new agreement with Txttunes, a Los Angeles digital music community, that lets artists upload their music directly onto Txttunes.com and gives fans the opportunity to purchase MP3 digital downloads for their web-enabled cell phone or handheld device.

Under the agreement, CD Baby will integrate its music catalog with Txttunes’ digital music platform, which is connected to more than 220 million cell phones in the U.S. through carriers such as Verizon, AT&T;, Sprint, Boost Mobile, Alltel and Cellular One. Txttunes also expects to offer wireless connectivity in Canada, Australia and the United Kingdom in the coming months.

Txttunes enables users to purchase songs, which are charged to their cell phone account rather than a credit card. In addition, Txttunes users can create their own wireless communities and fan clubs, the company says. “Txttunes has what it takes to finally bridge two massively popular technologies into an inspiring new platform,” says CD Baby founder and president Derek Sivers.

More than 215,000 independent artists sell their music through CDBaby.com. The online retailer has sold over four million CDs to customers worldwide and has paid more than $65 million in royalties directly to musicians. “We look forward to reaching out to fans that don’t have access to credit cards and want to connect with their favorite artists by cell phone,” says Txttunes CEO Matt Coleman. “The CD Baby catalog represents the largest independent music collection around.”

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