January 29, 2008, 12:00 AM

In December, 10 retailers were power converters

During the busy holiday shopping season, The Popcorn Factory converted 29.5% of shoppers into buyers, followed by L.L. Bean at 23.6% and AbeBooks at 20.6%, according to Nielsen Online.

During the busy holiday shopping season, one of the most important factors for success in e-retailing is converting shoppers into buyers. And no one did it better than The Popcorn Factory, with a conversion rate of 29.5% of total visitors in December, up 99.3% from 14.8% in November, according to new data from Nielsen Online’s MegaView Online Retail.

MegaView Online Retail, which tracks numerous metrics in e-commerce, has just released research showing the top 10 retailers by conversion rate in December among retailers that received a minimum of 500,000 unique visitors during the month. The retailers and their conversion rates are:

  • The Popcorn Factory, 29.5%
  • L.L. Bean Inc., 23.6%
  • AbeBooks Inc., 20.6%
  • Amazon.com Inc., 17.6%
  • Hollister Co., 17.6%
  • Lands’ End, 17.2%
  • Coldwater Creek Inc., 17.1%
  • QVC Inc., 17.1%
  • Cabela`s Inc., 16.8%
  • Gymboree, 16.0%

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