January 21, 2008, 12:00 AM

2007 sales at Online Stores Inc. rise 38% over 2006

Online Stores Inc., which owns and operates six niche retail web sites including EnglishTeaStore.com and United-States-Flag.com, grew its sales 38% last year to $18 million, the retailer says.

Don Davis

Editor in Chief

Online Stores Inc., which owns and operates six niche retail web sites including EnglishTeaStore.com and United-States-Flag.com, grew its sales 38% last year to $18 million, the retailer says.

Online Stores, No. 378 in the Internet Retailer Top 500 Guide, attributes the increase partly to its use over the last year of the Stone Edge Order Manager from Stone Edge Technologies Inc. Online Stores operates on the Yahoo Store e-commerce platform, and when the platform’s shopping cart was unable to function on Nov. 26, the shopping-heavy Monday after Thanksgiving, the retailer was able to use the Stone Edge system to handle the spillover of online orders through its call center.

With Stone Edge order data stored in a central location, Online Stores is able to create customized reports to find sales figures, inventory levels, back-order lists and hundreds of other reports. “We have the Stone Edge software fully integrated with all of our other systems, including our multiple web sites, our shipping system, and our accounting system,” says Randy Henderson, IS Manager at Online Stores. “It tracks our inventory, purchase orders, invoices and shipments to customers, and helps us manage all aspects of our business.”

The system has also helped to increase productivity among Roots’ employees, who are able to process orders more quickly, he adds. Faster shipment times have helped to increase customer loyalty, and repeat buyers now account for 50% of the retailer’s customers, Henderson says.

Online Stores, a family-owned business based in Pittsburgh, also operates retail sites DesignerGifts.com, Stroller.com, DiscountSafetyGear.com and OnlineStores.com.

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