January 16, 2008, 12:00 AM

Netflix subscribers get a free dip into streaming movies

Netflix now is offering most of its more than 7 million subscribers unlimited streaming of movies and TV episodes on their PCs -- for no additional fee.

Online movie rental service Netflix Inc. now is offering most of its more than 7 million subscribers unlimited streaming of movies and TV episodes on their PCs. All subscribers on unlimited rental plans will be able to stream as many movies and TV episodes as they want on their PCs for free.

When Netflix, No. 18 in the Internet Retailer Top 500 Guide, introduced its PC-based movie watching plan last year, the company offered an hour per month of instant watching on a PC for every dollar of a subscriber’s monthly subscription plan.

Subscribers on unlimited plans now can stream as many movies and TV episodes as they want from the smaller instant watching library, unconstrained by any hourly limits. The streaming library offers about 6,000 movies and TV episodes.

“’Unlimited’ has always been a very powerful selling point with our subscribers and a large part of what set us apart in the marketplace,” says Leslie Kilgore, chief marketing officer. “In talking with members about our streaming feature during the past year, it became clear that, as with DVDs, the idea of streaming unlimited movies and TV episodes on a PC resonated quite strongly.”

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