January 14, 2008, 12:00 AM

Talbots names retail veteran Paula Bennett president of its J. Jill brand

Bennett’s 35 years of retail experience include eight years at apparel maker Eileen Fisher Inc. where she was chief operating officer. Bennett will be responsible for growth of the J. Jill brand that targets women 35 and up.

The Talbots Inc. has named retail veteran Paula Bennett as president of its J. Jill brand that targets women 35 and up. Talbots is No. 62 in the Internet Retailer Top 500 Guide.

Bennett’s 35 years of retail experience include eight years at apparel maker Eileen Fisher Inc. where she was chief operating officer. She most recently has been president and CEO of the Appleseed’s, Tog Shop and WinterSilk brands at Orchard Brands. Orchard Brands, a unit of private equity firm Golden Gate Capital, manages eight companies, including Blair Corp., No. 118 in the Internet Retailer Top 500 Guide and Norm Thompson Outfitters, No. 137.

"Paula brings an intimate understanding and strong track record of serving our core customer, particularly from her eight years at Eileen Fisher, where she led the successful multi-channel expansion of the brand, tripling sales and significantly improving profitability,” says Trudy F. Sullivan, Talbots’ president and CEO. “We are thrilled to welcome Paula to this extremely important position, as she has the merchandising, brand and operational expertise needed to drive the direction and growth of the J. Jill brand."

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